How to Write the Best Business Proposal

posted on: 30th January 2020 by EasyPQQ

The ability to write a great business proposal is critical to the long-term success of your company.

If you waffle your way through it or forget to add vital information, the opportunity will be lost – and the door may be shut to potential business with the prospective client in the future.

By contrast, a well thought out and presented proposal will immediately put you in the driving seat and give you an edge over rival bids.

The first thing to remember when writing a proposal is to think it through properly. Yes, you want to get it out to client as soon as possible, but not at the expense of leaving out key details.

Sit and thoroughly plan your proposal – from client needs to budgets to solutions – and set yourself various deadlines to meet to ensure maximum output.

You will need to outline the project objectives, and remain consistent on this throughout the proposal. Ask yourself the following questions: What is the point of the proposal? How does this serve the client’s needs? Do I have the capacity to follow through on all the promises?

Perhaps the most crucial element of the proposal is calculating the costs. Is the profit you will make worth the time you put into planning, and then also when the actual work is being done?

It is also advisable to always work in a bit of ‘fat’ for whichever twists and turns will come up during the project. If you didn’t add that little extra, the project may actually end up costing you money!

Your actual proposal needs to consist of the following:

  • A brief introduction to your company, a summary of what it is you are proposing,
  • The ‘body’ where you explain all the finer details of how the project will be carried out,
  • A summary conclusion where you again illustrate why you are the best for the job.

Like with any proposal, give it a few reads and edits before sending. It is especially worthwhile to let some of your colleagues cast an eye to make sure there are no glaring mistakes or omissions.

The final step to sending a business proposal is an often overlooked one. After sending, make sure you follow up to see whether it has actually been received.

You can either use some email tracking software that alerts you when the message has been opened, or go the more traditional way of a follow-up call to the client the following day.

For guidance and advice on best practice around tender submissions, the team at EasyPQQ is on hand – get in touch today.

How to Write the Best Business Proposal
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