Penning proposals may often seem a daunting task, especially to those to who writing does not always come naturally.
But by getting two basic elements right, style and tone, you will already be more than halfway to convincing the person on the other end that you mean business.
For those among us without degrees in literary writing, let’s define the two terms first.
Style refers to the writer’s use of syntax/sentence structure, choice of words, rhythm and dialogue, while tone is more about the attitude that is conveyed.
Tone is arguably harder to master than style, especially when sending an email. Because you are not speaking face to face, it can often be misinterpreted, and that immediately sets you on the back foot.
Remember, you are effectively conveying your attitude towards the recipient, so make sure your tone is friendly and warm, but not overly familiar.
Also, while you may be the funniest guy in the office, a humorous approach to a proposal could be misconstrued as being childish or inappropriate.
Remember, you are the one requesting something, so stay professional and respectful, without sounding too desperate.
With style, there are a few key points to remember, most important of which is to keep it precise and to the point.
Yours might not be the only proposal, but it could be the most attractive one by keeping your sentences short (on average around 20 words), using sub-headings where possible to break up waves and waves of text, and avoiding the use of jargon or technical speak which may confuse the recipient.
Also, don’t clutter up the document by thinking this is an opportunity to showcase your extensive vocabulary; make it crystal clear what you want by using simple and familiar language.
Stick to these basic style and tone principles and the next proposal you write may just be the winning one!
For guidance and advice on best practice around tender submissions, the team at EasyPQQ is on hand – get in touch today.